The people
behind BlazingRed
Decades of frontline experience across the world's most significant technology shifts.
I am a commercial navigator with decades of go to market experience spanning every seat at the table: founder, director, shareholder, advisor, and individual sales contributor. My background ranges from first boots on the ground at early stage startups to some of the most recognised software vendors in the world, including Salesforce and Cisco.
My career has been defined by the Complexity Gap: that dangerous space where brilliant innovation meets a market that is either too cynical to believe it or too uneducated to use it. I have not only navigated that gap, I have built the narratives that transform sophisticated technology into market dominant categories.
I have landed landmark deals at Tier 1 institutions including Barclays, HMRC, and British Steel, and built commercial strategies that led to acquisitions by industry titans whose technology is still sold today by IBM, FICO, and Broadcom.
Today I serve as Board Advisor to a number of early stage AI SaaS startups, bringing that foundational experience directly to founders navigating the transition from founder led selling to scalable, exit ready growth.
I bring decades of experience helping technology companies design and execute high impact B2B partnership and go to market strategies. I have worked across startups, scale ups, and global enterprises, tailoring partnership models to each business's needs and consistently delivering measurable value and recurring revenue.
I help companies use relationships to drive sustainable revenue growth while improving sales efficiency, productivity, and repeatability. My experience spans strategy definition and execution, structuring commercial and legal partner engagement models, and aligning sales and marketing teams internally and with partners to ensure successful collaboration and results.
Full profile coming soon.